Paul Porter:

Paul Porter, CEO of Premier Franchise Management, has been in the pool & spa industry for 35 years. He recently shifted his focus from building and selling pools to marketing his methods to potential franchisees across the nation. Paul began his career in the industry without stars in his eyes, he rather had a very simple philosophy: Do what you say you are going to do, build a product with impeccable value, exceed customer expectations and let them grow your business. At that time, he did not have a grandiose vision, and like most startups he found himself under-capitalized and possessing no reputation. But with that business model, and in his relentless pursuit to build the best product for the best value and to create unparalleled customer satisfaction, Paul prospered.

Flash forward to 2019 and Premier Pools & Spas has grown to become the largest pool business in the world, has completed over 60,000 pools in 30+ years, completes over 4,000 projects annually, maintains over 500 (happy) employees and reported over $300 million in sales for 2018. His recipe for success boils down to five core values that he embodies in his everyday business approach. These core values are: integrity, work ethic, maintaining a team player attitude, accountability and emphasis on the quality of his work. Under Paul, Premier Pools & Spas has received numerous APSP International Awards of Excellence and the prestigious National Builder of the Year award presented by Pool & Spa News. Most recently, Paul and his son Brian are hosting the hit TV show Pool Kings on the DIY network, bringing Premier Pools & Spas to a nation-wide audience.



Aaron Gurley:

Aaron Gurley, the President of Premier Franchise Management has over 20 years of experience in the pool industry and over 12 years within the Premier Pools & Spas organization. He has served in various capacities within Premier Pools & Spas – he has served the past 5 years as the GM for the Sacramento location – the original and largest office with the organization with over 200 employees and over $50MM in annual revenue.

Originally from Michigan, Aaron graduated from Hillsdale College with a degree in accounting and a mathematics minor. After several years within the insurance industry, he found his true calling when he entered the swimming pool industry and has proven during his tenure, to be a vital member of the Premier Pools & Spas organization.

Aaron currently serves as the Board President for the Northern California Inland Chapter of the Juvenile Diabetes Research Foundation (JDRF). In his spare time, he enjoys boating and camping with his family, as well as, following passionately cheering on his hometown Michigan State Spartans.



Brian Porter:

Brian Porter began his career in the pool and spa industry in 1997 at ground level. More than two decades later his career path has catapulted him to the Vice President title he wears today. Over the years Brian has designed thousands of pools for families across the nation. A California native, Brian is an expert in the pool industry. He has presented at many industry events, trained thousands of people on pool design and sales, and for the past 2 years has been one of the hosts of the hit TV show Pool Kings on the DIY Network. Brian and his wife Tara recently welcomed their first child – Maxwell Porter.