Our Core Values


The quality of being honest and having strong moral principles. 100% honest, 100% of the time.

Work Ethic

The principle that hard work is intrinsically virtuous or worthy of reward.

Team Player

The ability to put aside your personal goals and work well with your co-workers towards a common goal.


The willingness to accept responsibility for one's actions.

Quality of Work

All work is completed promptly and void of error.

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The way to get started is to quit talking and begin doing.



If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.



It is the nature of men to rise to greatness if greatness is expected of them.


Premier Franchise Management Team

Paul Porter / Founder & CEO

Paul is the visionary and director of our organization. He’s here to give you guidance and direction on using the Premier model to insure a successful pool business.

Joe Trusty / Director of Information Technology

Specializing in technology and web marketing, Joe is here to support all of Premier Pools & Spas online initiatives.

Brian Porter / Vice President of Sales

Brian is here to support you and your staff in learning the Premier way to manage your business.

Shelley Nelson / Marketing Account Executive

Specializing in marketing and sales promotions. Shelley is there to assist you and your team in any way you need.

Greg Del Torchio / Director of Operations

Greg specializes in operations and PPC campaigns. If you need reporting, updates or have questions on your Adwords campaigns, contracts or legal, Greg is here to help you.

Kristin Porter / Office Manager

Kristin manages PFM accounting, office management, and coordinates company trips and events.

Cole Daasnes / Operations Trainer

Cole assists franchisees with training and support in ProEdge, vendors and franchisee operations.